CastRoller

Small businesses are strapped for time and resources, and therefore may not realize how serious of a problem that information data leaks can be, or how they can handle this issue affordably. They are governed by the same federal and state regulations and business rules as large enterprises and violating these rules can damage reputation, [...]

Have you ever wondered what those Twitter chats and online parties are all about or have you thought they might be useful for your own small business?  If so, you’ve come to the right place to learn more about Twitter chats and Twitter parties. Cathy Larkin, Founder of Web Savvy PR, also known as @CathyWebSavvyPR, co-host of [...]

Some small business owners are laughing all the way to the bank because they understand that sometimes –  you have to put your ego in the backseat if you want to truly skyrocket your sales, generate massive amounts of leads and procure publicity you’ve never dreamed of. Jim Kukral, Author of the book “Attention! This Book [...]

Shawn Hessinger, Chief Moderator at BizSugar, presides over a social media site that crowdsources the finest small business news and tips on the planet from a community of more than 51,000 members globally and growing.  Have you ever given any thought as to how social your small business is?  And what you might be able to [...]

Hair Club is a brand with high visibility from the old-school commercials -  Sy Sperling's, "I'm not just the President, I'm also a client."  However, many people still don't know what the Hair Club is and keeping the 30 year old brand fresh has become even more of a challenge because of the ever changing [...]

Many people have noted that famed dancer, Ginger Rogers, did everything Fred Astaire did – except she did it backwards and in heels.  The same concept is true today for small businesses; they need to do everything the big enterprises do, but faster and with fewer resources. Pamela O'Hara and Michelle Riggen-Ransom, Co-founders of The Small Business Web, join [...]

Romance is a number one selling genre for a reason - and that reason isn’t Fabio.  Many of you are familiar with the Twilight phenomenon (i.e. vampire phenomenon), correct?  Surprisingly, many romance writers believe its wild success was a public gut reaction to many of the tragic events over the last decade. Romance taps into human [...]

Eric Herrenkohl, recruiting specialist and author of How to Hire A-Players, argues that hiring just one "A-Player" can save an executive's marriage as well as add immeasurable value to his business. Given the current economic situation, he says there is no better time than the present for small business owners to build the organizations they [...]

Adam Boyden, President of Conduit, knows that small business owners wear many hats – one of which includes chief marketing officer.  Application marketing is beginning to attract small business owners for many reasons, including affordability, ease of use, and return on investment. Small business owners are using application technology to deliver messages, content, and functionality [...]

Victoria Ransom is Founder and CEO of Wildfire Interactive, a platform that enables small businesses to easily and cost-effectively manage their social media marketing needs. Victoria started Wildfire to serve her own need – she needed an affordable way to building an engaged fan base on the Facebook page of her own small business. Seeing no [...]